Central Florida Investments (CFI) was established in 1972. CFI is a holding company for a variety of tourism related business ventures including Westgate Resorts, CFI Travel, CFI Celluar, I Love Orlando Magazine, and the Florida Vacation Stores, as well as numerous commercial properties and land holdings. The Westgate Resorts subsidiary includes: Westgate Vacation Villas, Westgate Towers, Westgate Lakes, Westgate Daytona Beach, Westgate Miami Beach, Westgate Smoky Mountain Resort Gatlinburg (Tennessee), The Seasons and Club Orlando. CFI is a privately held company owned by David Siegel, President and Chief Executive Officer. The vast majority of CFI business is related to the marketing, sales, development, operations, and financing of timeshare properties. These marketing prospects referred to as tours, originate from a variety of marketing programs, such as service desks in hotel lobbies, retail shops and restaurants, throughout the Central Florida area. A customer must meet minimum age and income requirements in order to qualify for the tour. If the customer agrees, the attendant has the customer complete a registration form that fully discloses the timeshare presentation. According to CFI’s terms and conditions, all reservations are subject to availability and must be made by mail, using the reservation form at least 60 days prior to the date consumers wish to begin their vacation. The terms and conditions state “every effort will be made to confirm your first choice,” however, customers must submit at least one alternate date. Consumers should receive a written confirmation after sending their reservation form and should not purchase non-refundable transportation prior to receiving their printed confirmation of the vacation package. Reservations may not be cancelled later than fourteen (14) days after purchase, and are non-transferable. Any changes, revisions, or extensions must be requested in writing at least 14 days prior to arrival and are subject to a $50 non-refundable fee.